Intel launches new AI chips to compete with Nvidia and AMD

 


【Lansheng Technology News】Intel on Thursday unveiled new computer chips including Gaudi3, a chip used to generate artificial intelligence software. Gaudi3 will launch next year and will compete with rival chips from Nvidia and AMD that power large and power-hungry AI models.


The most notable AI models like OpenAI's ChatGPT use Nvidia's GPUs in the cloud. That's one reason why Nvidia shares are up nearly 230% year to date, while Intel shares are up 68%. That's why companies like AMD and now Intel have announced chips they hope will lure AI companies away from Nvidia's chips that dominate the market.


Intel Core Ultra and new Xeon chips Intel also announced Core Ultra chips designed for Windows laptops and PCs, as well as new fifth-generation Xeon server chips. Both include a specialized AI component called an NPU that can be used to run AI programs faster.


It's the latest sign that traditional processor makers, including Intel rivals AMD and Qualcomm, are retooling their product lines and warning investors that AI models could lead to a surge in demand for their chips.


Core Ultra won't offer the same power to run chatbots like ChatGPT without an internet connection, but it can handle smaller tasks. For example, Intel said Zoom runs its background blur feature on its chips. They are manufactured using the company's 7nm process and are more energy efficient than previous chips.


Importantly, however, the 7-nanometer chip shows Gelsinger's strategy to catch up with TSMC's chip manufacturing prowess by 2026 and not fall behind.


The Core Ultra chip also includes more powerful gaming capabilities, and the increased graphics performance can help programs like Adobe Premier run more than 40 percent faster. The range of products has been launched on laptops that went on sale on Thursday.


Finally, Intel's fifth-generation Xeon processors power servers deployed by large organizations like cloud companies. Intel didn't share pricing, but previous Xeon chips cost thousands of dollars. Intel's Xeon processors are often paired with Nvidia's GPUs in systems that train and deploy generative artificial intelligence. In some systems, eight GPUs are paired with one or two Xeon CPUs.


Intel said the latest Xeon processors will be particularly suitable for inference, the process of deploying artificial intelligence models, which consumes less power than training.


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